THE COMPANY
Servi Group, Inc. provides residential appraiser services and contract municipal assessment services to Northeastern Wisconsin. Clients of the Servi Group benefit from the team’s combined history of experience and expertise in their industry. The company is professional, well-educated, reliable, and ethical.

THE CHALLENGE
The Servi Group was looking for a clean aesthetic in their new branding, with a logomark that is abstract but also relevant to their industry. Their goal was to create a brand that was immediately recognizable and bold but also professional and trustworthy.

THE SOLUTION
With its unique abstract logomark mimicking a roofline, Servi Group’s brand is bright and cheery, but also serious and professional. The logo’s overlapping colors exhibit a sense of transparency, which is a part of Servi Group’s customer experience.