BlueDove Writing

THE COMPANY
BlueDove Writing LLC provides top-notch, custom-written material for business owners or blog owners. BlueDove Writing promises its clients the highest-quality informational material that comes from getting to know their clients in-depth.

THE CHALLENGE
BlueDove Writing was a start-up that needed to hit the ground running, as they had already begun to gain clientele even though they had not yet officially launched. They knew that the company’s mission of providing their clients with a stress-free process was already working. Therefore, their new brand needed to reflect the role that excellent copywriting plays in brand integrity and growth.

THE SOLUTION
The BlueDove Writing brand exudes peace, trustworthiness, and calm. The calm and toned down color palette along with a thin, fading swoosh creates a sense of peace. The hand-drawn aesthetic fo the logomark suggests the dedication and care BlueDove Writing offers each of its individual clients. The imagery of a quill displays exactly the type of business they are in creating a sense of instant recognition to the services they provide.

PROJECT OUTLINE
Brand Identity
Logo
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