Spring Lake Church is an Evangelical Free Church located in Green Bay, Wisconsin. They have experienced significant growth over the past few years and realized that their branding was soon becoming outdated and inconsistent. They wanted their branding to reach more people effectively and in a modern way to be able to connect.
Spring Lake Church wanted to keep their old logo through the re-brand, so the challenge was to create fresh, modern branding that still flowed with the established and recognizable logo.
Spring Lake Church’s old branding utilized a largely blue color palette, so the new branding incorporated the same blue colors but in a fresh way. The geometry of the new designs offer an easily understandable and recognizable system, yet in a way that’s relatable to both current and potential attendees. The new branding was then implemented across the board so that everything attendees interact with is now consistent and direct.
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