Every year, fabrication SaaS (Software as a Service) company SigmaTEK Systems hosts an annual user conference in Cincinnati, Ohio. 2018’s SigmaTEK Academy was called “CoBotics”, and focused on the rise of human-robotic interactions within manufacturing.
SigmaTEK re-brands their Academy yearly, so the challenge was to build a new brand around the 2018 Academy theme, and make it nothing like they’ve had in the past so as to refresh their customers’ experience.
SigmaTEK Academy was given a fun, geometric design to fit the rigidness of technology while also showing the interaction that machines and humans use daily to accomplish the mission. The two hands represent the dichotomy that exists between humans and technology while the academy unifies these 2 together for greater productivity.
This brand was implemented across all material for the conference as well as customer-facing ads and email campaigns. A full logo and brand workup, website, magazine ads, web ads, flyer, brochure, powerpoint template, workbook, t-shirt, and postcards.
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