ProFormance was a new line of commercial soaps and shampoos for public wash areas.
Being a new line of products, ProFormance needed a logo to use with its branding. The company wanted the new design to be sleek and fresh, giving the product line an upscale feel.
The sleek lines of the logomark give the design a flow and elegance much like the aroma of the soap and shampoos themselves. The simplicity of the name with 2 styled, vertical lines give the log an upscale feel without being too complex or busy.
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