Read Modify Write offers marketing for tech companies. They service the niche market of software businesses, and offer data-driven and observational marketing strategies. Because they service such a niche market, they are able to offer expert marketing content that comes from a deep understanding of the software industry. Its number one mission is to drive business growth as a direct result of its individualized marketing plans.
Because their niche market is software companies, Read Modify Write needed a fairly tech-y brand aesthetic that spoke to its mission of driving growth upward. They needed something that tech companies could relate to and respect.
With its logomark mimicking a data graph trending upward, the Read Modify Write brand exudes growth strategy and professionalism. The brand is simple and clean, which is what tech companies would look for.
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